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ABOUT DOLLS FLOWERS

Our Story

Doll's Flowers began in 1993 in Vienna's Josefstadt district – with an offering that captivated Karin and Bernd Doll. A classic Viennese flower shop, right in the heart of the neighborhood, with the quiet opportunity to build something of their own. Karin grew up here, while Bernd – born in Salzburg – brought the courage and composure not only to start something, but to truly build it. Shortly after their wedding in September 1993, it was clear: We'll do it. On November 3, 1993, we opened our doors for the first time – and step by step, a shop became a place where people come when they want things to be nice.

Our home today is the Lange Gasse – a place where we're known because we don't follow a set pattern. We listen. We observe. We take colors seriously. And we're only satisfied when something possesses that quiet naturalness that only Really good quality It exudes: clean stems, perfect ripeness, special varieties, exciting textures – flowers that don't have to be "loud" to make an impression.

One centerpiece that makes us particularly proud is our Organic nursery in Vienna-FloridsdorfSince 2021, we have been producing our own cut flowers there – naturally, seasonally, and with the patience that true quality requires. Anyone who has ever held a bloom grown here can feel the difference: not just visually, but in its entire character. Many of our bouquets and arrangements possess this certain depth precisely because they are not "put together," but grew with it .

Over the years, things have also grown that customers often don't see – but which make all the difference when it really matters: our large warehouse with all the vessels, vases, candlesticks, pedestals and special features that make large setups possible in the first place. And a own delivery and logistics structure with vehicles that make us independent: reliable, punctual, and thoroughly prepared – so that setup can proceed smoothly, even if a hundred different tasks are happening simultaneously behind the scenes.

Doll's Flowers is a family business – and you don't notice that in grand pronouncements, but in the way we work together: with responsibility, humor, and high standards. Karin, with her exceptional eye for color, is a key part of sales. Bernd, who has long been at home in Vienna – but always a bit of a Salzburger at heart – is a reliable constant who contributes and thinks along with us. And Emil, who joined us with full passion in 2017, has an eye for the present and the drive to make floristry in Austria contemporary, stylistically clear, and yet still emotional. But what truly defines us is: the team. People who don't just "help out," but think along with them. Who love the blossoms. Who see the details. And who will retie a ribbon late at night if they feel: "This is better."

And yes – we love the big stage. We love it when a room is transformed, when table displays light up, when an event suddenly has that magic that makes everyone fall silent for a moment. But we love the little things just as much: the a bridal bouquetThe perfect gift that suits the person. The pin that isn't "just any old thing," but exactly right. The birthday bouquet that says more than any card. From the smallest occasion to the Vienna Opera Ball – we take everything equally seriously., because behind every order there is a person who wants to express something.

Perhaps that's exactly why you often hear us say: "Things are somehow different where you are."
We believe: Flowers are never just decoration. They are a language. They are memories. They are a piece of home. And sometimes they are simply the most beautiful way to say: Today is supposed to be special.

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We look forward to your visit in our shop. The best thing to do is to take your documents with you!


  Get in touch!

Perferable by e-mail to doll@florist.at or on our social media channels.